Authenticity Is The New Competitive Edge

Amazon Training Video

Authenticity Is The New Competitive Edge

Look, all this stuff that we’re talking about is formulaic. There’s a formula to persuasion, there’s a formula to influence there’s a formula to sales, but there’s no formula for being a real person, there’s no formula for authenticity. And at the end of the day, nothing sells better. I don’t care what it is pills, houses, cars, than just being an authentic person.

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