What is Amazon Attribution?
What is Amazon Attribution? It’s an advanced affiliate marketing strategy created by the Amazon web Services team to help affiliate marketers enhance their overall amazon experience. In particular, the Amazon marketing company has created an advanced tool for affiliate marketers to use to optimize their Amazon business.
Amazon Attribution is an advanced analytical tool provided by the Amazon web Services team to help affiliate marketers improve their Amazon business through improved attribution of campaigns. In particular, the Amazon marketing company provides analytics insight into the impact of non-traditional channels such as search, display, social networking, and email advertising on Amazon’s bottom line. This new capability is referred to as “Pay Per Click Analytics”. In this article, I will discuss what Amazon attribution is and how it can help you build your online business.
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Affiliate marketers know that their business channel must carry sufficient weight in order to bring in leads and sales. Traditional offline marketing channels such as print and broadcast advertising are designed to create brand awareness and to generate sales for a product or service. Online marketing channels such as search engine optimization (SEO) and paid search are designed to increase website traffic and to attract new visitors. Affiliate marketers must therefore establish a balance between the efforts needed to drive organic traffic to their site and the efforts necessary to leverage the efforts of other traditional offline marketing channels to bring in new customers. Amazon provides tools to help marketers accomplish this task by providing what is called Amazon Attribution.
Amazon Attribution is an amazon-specific feature of the Amazon web services platform. When utilizing the Amazon web services platform, marketers can specify and track the Amazon affiliate programs they have integrated into their business channels. These programs are designed to drive targeted traffic to affiliate sales pages. By tracking and applying Amazon Attribution to these pages, marketers gain the ability to quickly identify the sources of website traffic that are responsible for the success or failure of their campaigns. This powerful capability provides Amazon merchants with a unique opportunity to apply the principles of pay per click advertising to their online advertising efforts.
By applying the principles of pay per click advertising to their Amazon advertising campaigns, sellers can quickly and easily identify which of the many advertising opportunities on the Amazon web platform are responsible for the success or failure of their campaigns. Through the use of the Amazon attribute feature, these merchants can also track the sources of organic and paid off-Amazon traffic to their websites. These reports provide Amazon merchants with an in-depth insight into the nature of their website visitor behavior.
Amazon has created a robust platform for tracking website visitor behavior that makes using its comprehensive data collection tools easy and simple for merchants and market owners. The key features of the platform include: detailed visitor activity logs, detailed purchase and sales history logs, and comprehensive metric reporting functionality. Each of these core metrics modules are included in the standard version of the Amazon Affiliate Program.
In addition to providing Amazon merchants with access to the tools necessary to track and manage their affiliate channels, an Amazon affiliate program offers additional benefits to both sellers and buyers. For buyers, a feature called “Affiliate Marketing Intelligence” provides Amazon merchants with access to real-time marketing information and tips. This valuable information allows Amazon merchants to improve the effectiveness of their on-page and off-page marketing campaigns. For sellers, many of the in-commerce features offered by the Amazon affiliate program also provide sellers with access to detailed information about their customers, including demographic data.
In a nutshell, Amazon Attribution is a way for Amazon to provide its customers with the tools they need to make informed buying decisions. The steps involved with Amazon marketing and the additional benefits it offers to sellers makes it an excellent choice for those just getting started in affiliate marketing. To sum up, the basic idea behind Amazon Attribution is that a site owner can monitor all of their webpages through Amazon’s tracking tool and use this information to optimize their pages. All of this extra benefit adds up to one thing: extra revenue for Amazon. When Amazon does all of this work for you, it really stands to reason that you should sign up for an Amazon account.