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Respond “Less” To Negativity Or Naysayers

You’re now listening to Hack and Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. Well, I started studying this when I was like 15 years old through cognitive psychology. And of course, the handwriting analysis, which I’m famous for and one of the first things that I learned was that being sensitive to criticism, caring too much, what people thought was a flaw and it was a physical pain in your chest of like someone not approving of you. And I had that as a kid. I remember having the members-only jacket and I’m dating myself. But like I cared, whether I had a certain jacket. And when I made these changes to my brain, I just didn’t give anymore. And I think I probably overcompensated by not giving a. Quote-Unquote like all the best-selling books, these days and I kind of became an a-hole but I was an aggressive successful, and I got what I wanted a lot.

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And so, now I’m back with a little more empathy, a little bit maturity, a little bit more, you know, kind of mindfulness than I probably did at 23. but I’m still a big fan of finding these fears that are controlling you of this reactive sort of mind and unprogrammed it. And so I noticed we talked about all these best-selling books with the word F in it and that’s just of course to get attention, but they’re all essentially, some form of cognitive psychology. Some point of NLP or Henry analysis or something, where people are trying to reprogram the brain to not care so much about validation, and in today’s world with Instagram and all the social media and all the endorphins, a lot of people care too much. And I think that stops you as an entrepreneur and I know the next, I know our next guest is someone who didn’t get stopped at all and he’s still making waves and I can’t wait to meet him.

28 Mar

Weekly Game-Night Tradition Turns Into A Bestselling Board Game

Weekly Game-Night Tradition Turns Into A Bestselling Board Game

You’re now listening to Hack and Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. Yeah, I tried other jobs selling, buying a pizza franchise, selling real estate, and selling vacuums door-to-door. So I was doing all that, but I hadn’t started a product and built a business and so this was eventually, when I started, it was the first shot but I kind of knew deep down. It was the right shot to take. But yeah, so but so I’m thinking of the idea or excuse me I graduate from college and move in with some buddies and it’s 1982. I’m 22 years old and we start sketching words out of the dictionary. That was it. I mean there was no grand plan. There was no game. We’re just having fun. Well, we get home late. Now there are three guys, six guys were just playing this silly game. We were having a ball every night. And so the entrepreneurial spirit started kicking in. I’m going you know this is going to be a good board game because in 82 there were no video games. Everybody played board games. So that was the vernacular of the day. And then, of course, I procrastinated for three years. Are you ready to go, man? I’m good. I’m an entrepreneur. I’m gonna be, you know, I went to Europe. I kept waiting tables. I wasn’t ready and I just couldn’t get out of my way.

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A couple of years later, the idea would not leave my head though. It wasn’t like I forgot about it and it was driving me nuts. So I had to get started. I had to just so I could chill and I couldn’t figure out how to put the words into the game, right? There’s a selling point there. The words were the thing that people were going to pay for nobody, you know, wants to get addiction. People are lazy for goodness sake. I say that out loud. Yeah, people are lazy consumers. I was going to give them something they could use and that was the words. Couldn’t figure it out. But then serendipity entered in. My mom sends me children pursuit and I look at this freaking Trivial Pursuit card. I go holy. That’s it. I put the words on cards. The next day I got out of my way, backyard, dictionary, the pad of paper, and a pen and I started making the word list. I said, keep in mind. Though I still did not have a plan for a business. I didn’t have partners. I had no money. I didn’t know what the frick the game was going to look like. I just knew I needed a word list. What year was this? Oh god, it was 84. Way before inner

27 Mar

That One Trait Common To All Successful People…

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That One Trait Common To All Successful People…

You’re now listening to Hack and Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. I love business. I love making money. I love the journey and the path of creating excellence in the world and creating cool products. I’ve been doing it for a good part of 30 years now I feel old. But since I was 15, I’ve been creating products that people take and enjoy and at the end of the day, I realized the commonality between myself and a lot of my friends that are also successful and the fact is that at the end of the day they don’t take themselves so seriously.

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23 Mar

First Of Its Kind Vaporizer That Disrupted The Market

First Of Its Kind Vaporizer That Disrupted The Market

You’re now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. And the first portable digital vaporizer. What year are we talking about? This one was probably late 90s early 2000, I think maybe 2000. I came out with this maybe somewhere around there and you’ll notice that our patent is this drawer that pulls out and you would put your herbs in a disc. The disc goes in there, that was another one of my patents was herbs on disk and then you put it in here. And I mean this one, yeah, clearly it doesn’t work. This is, you know, 20 years old or something but yeah, and then there’s a digital readout. The first of its kind and you would inhale through here or through a tube that you put in there and then I remember, yeah, I mean we used all kinds of fancy things like LEDs were not a thing. We used them. There are cobwebs in here. How funny. When I was very big on building this and this feels like, it feels like a nice device. But the point is that we had two parts to our patents, one was being able to remove the plant matter from the heat source to prevent it from getting burned manually and the second was a digital temperature readout that allowed us to control the temperature with a thermoregulator so that the plants it was all around. You don’t want to burn these plants. So you want to do it at a low temperature.

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What now is vapes is they came out with an idea which was my idea back in the day was hey, you can take a source material like glycerin that vaporizes very quickly. Add some of your oils to that. You’d have to get an extract in oils and then you could vaporize whatever you want CBD, whatever. Why? Because this device vaporizes the entire plant. It does not separate the plant from its elements. You don’t need oils. It will vaporize oils but it’s primarily designed to vaporize plant material. To do that, you need a fairly large battery. I don’t know if this one has a battery or not. Oh yeah, it does man. Oh wow, stuff’s falling apart but so this has a fairly large battery. This is like 20 years old. So I’m not going to take it apart right now but it has a fairly large battery and you need that because you need to be able to find a way to get the heat produced. Heat is a very expensive way to get energy. So heat is is a very inefficient user of energy. So that’s why it was this big but with a small cigarette, which is what they use now, you can use a little button battery if it’s liquid. Liquid volatilizes very quickly much more so than solids. So that’s the reason why you know we developed this, we designed it. We made it so big and we were selling them all day long.

This was a 4.99 device. It was almost 500 400 500 and something like this cost us about 40 bucks to make and so once again we were printing money when we were making these things. Pretty cool. By the way, I no longer am affiliated with this company or associated with it. So it’s a public company and I don’t think they make this device anymore but I can talk about it here which, I think still is one of the best vaporizers that was ever made.

22 Mar

Fundamentals – Food, Clothes And Shelter – Eternal Cash Cows

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Fundamentals – Food, Clothes And Shelter – Eternal Cash Cows

You’re now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. Cash flow positive real estate. I know you’re in Canada. Canada is in a boom right now with real estate. Yeah, but you need to learn about real estate and get some involvement, some exposure. To real estate, that’s producing cash flow. People will always need shelter, always need shelters like food and water. People will always need shelter and you in the long term will create wealth doing that.

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21 Mar

Living In The Present? Future Or Past?

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Living In The Present? Future Or Past?

You’re now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. Mindfulness for me in my life is presented. It’s the ability to, as the great author, Ramdas Richard Albert would say be here now, be able to be a real person, an authentic person, which is the first and foremost component to it. Just be real be who you are. And that brings about the ability to be present. To be present for your family, to be present for your friends, and to take a moment to realize that. It all came and it’ll all go.

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19 Mar

How To Lose Your Mind To Find Your Soul?

How To Lose Your Mind To Find Your Soul?

You’re now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. Every day I’m in mindfulness mode except for the days that I’m in mindlessness mode. As Alan Watts would carefully observe that sometimes we need to lose our minds to find ourselves. So, I’m a big fan of that as I’m a big fan of Alan Watts.

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18 Mar

Scale Your Success Percentages With Your Disconnect Factor

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Scale Your Success Percentages With Your Disconnect Factor

You’re now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. So you have been known to lose your mind at times, have you? I try to lose my mind a little bit every day and it’s more important than, you know, okay, so I’ll give you my dirty little secret, which I don’t live on air a lot. I like to make prank calls. It’s one of my favorite things. I do multiple characters. I can do a Persian guy that speaks like these. How are you? I’m Mr. Irani. I can do a Russian guy who Panama Chiba is rusky.

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So I do multiple characters and I will take time. I took time from a 20 million deal yesterday off the phone. I hung up. I put people on hold and some of them were held, some people I hung up and I made a quick prank call and then I got back on the phone and I’ve been doing this for years.

16 Mar

Using Humor As A Secret Weapon To Be Successful In Life

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Using Humor As A Secret Weapon To Be Successful In Life

You’re now listening to Hack & Grow Rich with Shaahiin Cheyene and his co-host Bart Baggett. Seriousness is a disease. It is not a quality to be admired. Whenever you look at people that are like super tight and they’re sphincter as wound up, super tight and they’re just very serious about things. There’s something else in their life that’s imbalanced. You look at the great people in history. I guarantee you they had rip-roaring laughs. You look at Albert Einstein, you look at John Rockefeller, you look at any of these people throughout history. They reach these incredible heights of success and you’ll find antidotes of them being funny. Mark Twain is a great example of it. Oscar Wilde is another example of it. Alan Watts, you look at any of these great people throughout history. They didn’t take themselves seriously. It’s only the that take themselves seriously.

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13 Mar

Your Goal, Your Road, Your Way

Your Goal, Your Road, Your Way

You’re now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. So by the time I was 15, I was like, man, I got to get out of here. I can’t. If I stay here, you know, What’s the path for me? And my folks would say, hey, you know, go to school five years ten years to get a degree. Become a doctor. You become a doctor young man, and I’d be like all right. Well, let me look at the doctor. I’d be like, look at Mr. so-and-so out the street and I’d look at the guy and he was bald and fat and the whole family was bald and fat. And you just look at the guy and I’d be like, wow. Yeah, he’s got a Benz, but that’s not him, the bank owns it, right? And that could be you, right? Yeah, you look at his car and you’re like, man, you know, like his house. You’re like the bank owns that and the guy leaves at 5 a.m. He comes back at like 8 or 9 p.m. and now he looks miserable. I don’t want to be that.

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11 Mar

Nothing Succeeds Like Success In Life

Nothing Succeeds Like Success In Life

You’re now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. There’s another story where while I was you know, living in these abandoned buildings and on the beach and all these places, I managed to get myself a job at a copy place, at a Kinkos copy. It was at the time and I remember we were in the back. I was making photocopies for Scientology because that’s it was right next to the Scientology building. Yeah, they would have these like, billionaire contracts that they made. People sign and like there was all this paperwork and I’d be like send the copy machines. I was a kid and I remember that I had this boss who was like this evil man like he was like the monopoly guy. He was like you know, he had this like a cat and a cane and a mustache and all this stuff and I would sleep behind the copy machine because it had a nice droning hum. It was warm back there and I could sleep for a few hours so during my shift. I would set the papers, the contracts to print and I would fall asleep behind the copy machine. Didn’t think much of it, but one day I woke up and like to a kick in my side and like his like cane and he’s like standing on something beating me behind the machine and me looking going hey, what the man and you know, him like kicking me out. I didn’t get my paycheck, right? Mind you, I was sleeping in wherever I could sleep. I didn’t have money for food. He wouldn’t give me my paycheck.

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And so, fast forward to the Herbal Ecstasy days and which is not that much past. That may be a year less than a year after that. I’m pulling up to the fanciest restaurant in Los Angeles. This is when I’ve had my success. We’ve broken the billion-dollar mark. This fancy restaurant in the West Hollywood Beverly Hills area, right? And I’ve got this beautiful girl next to me. I’m in this brand new Ferrari, I mean the seats were that supple brown leather, it was Russell Corso, red. I mean it was gorgeous and you know photographers are coming out taking pictures. I throw the keys to the valet, the girl gets out with their high heels. It’s like it’s a movie scene. It’s a movie. It’s a movie scene and at that moment, I was still busy going through my head, I just picked up the car just a little while before and I looked sitting on a curb next to me was this guy and I looked at him and it was my old boss, the evil guy that beat me up behind the copy machine and I told the girl, hang on one sec. The valet was like yes sir, we’ll park the car right out front and I walked up to him and I see him doing this like the double and triple take and his face turning just like bright red and me walking up to him and going hey, I know you. Do you remember me? And he was like, oh no. And he looked like he was about to explode. Yeah, and I just said, that’s all right and it just didn’t. It almost went over his head, but I know he registered. I know he registered who I was and I think it just didn’t compute. It was like somebody seeing a UFO or something. He didn’t believe and I knew at that moment that I had made it and I tell people oftentimes the greatest revenge is success 100 percent.

09 Mar

The Power Of Group Skills And Organization

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The Power Of Group Skills And Organization

You’re now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. Yeah, yeah and sometimes you’ve got to take people’s energy and use it as fuel for your fire. And that’s worked well for me. I think I see people in mixed martial arts doing that. Yes. Where they use the energy of their opponents to their advantage and business is much the same I think as martial arts where you can take that negativity, that distortion that people throw at you and utilize that as fuel.

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08 Mar

Listen To Your Heart, Learn With Your Head

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Listen To Your Heart, Learn With Your Head

So I’ll tell you one of the first things that I did. So once I made the pills and we got it into the hands of a few of these dealers. I decided that I was going to become a multi-million dollar company. I never thought we would break a billion dollars, but I thought hey, you know what, we’re going to become huge and I thought one of the ways to do that was to license a picture of a famous person. So I walked in, I made a phone call. They said, what’s the name of your company? I said, I just made it up on the spot. I said Global something or other and loved it. I got an appointment and I walked into this big Beverly Hills office. And it was a fancy office in those days and beginning of the 90s and it was, you know, the attorney that was representing this state of so-and-so. And the receptionist was this cute little Japanese girl in her cute little outfit. She brought me this little espresso with a little twist of something. Never had those before and put them on and I was like, this is amazing. And then the guy makes me wait about an hour right he calls me in and he’s you know, the old school like, you know the agent guy. Yeah. Tell him it’s what I could do for less than entire thousands.

You know, hanging up his phone. He’s got all the papers around his desk, you know, total from day one like that guy in. What is its entourage? I have to get with, oh yeah, okay agent guy right? So he’s like that so he looks at me and he goes. All right, where’s your dad? And I said, excuse me. He said, yeah, where’s your dad? He’s like, I don’t have a lot of time kid. It’s like, you know, you’re old enough to drink that coffee. I was like, yeah. Well, here’s what I want to do. You know I want to do a supplement. I’ve already had a little bit of success and I’m looking to license, you know this guy as an image, and you know I’m going to sell a million of these things. So you guys are going to make a lot of money. Just give me the license. And he goes, holds on a second.

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Look kid, you got to go back to school and then he just spent the next seven minutes that he could afford to spare for me to tear me down. Go back to school, go back home. This is crazy. You don’t have a company. You don’t even have a product. You know this is going to fail. Nobody does this. The way this works is you got to go to school. You got a business degree. Then you got to get your Master’s, then you got to go work for a big consulting company. Then after you do that, you know my brain was spinning and then I was depressed and I walked out of there. And I walked you know, I took his business card and I walked into the elevator and I’ll tell you, Michael, I went from this like, yeah, standing up, good posture, chest out, breathing strong to crunched over and like man. What am I doing? Because I was talking about self-talk. Take us into the conversation in the elevator that you’re having with yourself about just what went down. It was all that stuff. It was all that stuff about failure and I’ll never make it and he’s probably right. And I should have gone to school and I should go back home and this was a stupid mistake.

06 Mar

Valuing The Shortages To Create Abundance

Valuing The Shortages To Create Abundance

You’re now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. We fled Iran in fear of persecution and came to the United States, eventually landed in the U.S. I was about five and King of the Heap in Iran. Like you know, had my little gang, very safe place, you know. I would leave during the days. I would come back as a five-year-old. No problem. Dinner was when I came home. It was great, but coming to this country I realized it was during Iran-contra and I was no longer top of the heap. I was a second-class citizen, wow and that gave me a chip on my shoulder, gave me a lot of grit, you know, getting the crap kicked out of me every day at school built character, but I decided that, hey, you know, this is one of the greatest countries in the world from an economic standpoint. There is opportunity there. I see people with wealth.

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05 Mar

Everything Is Possible Once The Attitude Is Right

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Everything Is Possible Once The Attitude Is Right

You’re now listening to Hack & Grow Rich with Shaahin Cheyenne and his co-host Bart Baggett. You know, when people look at you and they look at successes, they think oh, the road to success is easy and or it’s not riddled with challenges or obstacles. And that’s all it’s riddled with and so much self-doubt. You brought it up at a perfect time so much self-doubt in the impossible all you heard was possible, but you took that on as a challenge whatever lit that fire under your butt to say, yeah I’ll show them and a lot of great successes that I’ve had on the show were challenged that they couldn’t do it, and they wanted to just show the world you’re wrong, I’m right. I can do it. But you give such hope to any entrepreneur willing to hustle.

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You know, when we were younger, it was called hustle. Now it’s called grind. Whatever you call, it is work. Your butt off. You’re in a trunk. You’re on a factory floor, well, wow, you elevated yourself to a factory floor. You’re still working your butt off and generating hundreds of millions of dollars, but you’re still in the grind to grow and grow and grow, and your mindset was always hey, I’m going to make this happen. I’m going to work my butt off and I’m going to have the right blooper and I’m going to figure it out.

03 Mar

Developing Perspective For Life Through Difficult Times

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Developing Perspective For Life Through Difficult Times

I started as an adolescent in Iran at five. I was born in Iran. We moved to Los Angeles eventually as refugees. We were political refugees when we moved here and solidly poor here. In Iran, we were well to do. Here, we were poor and we managed somehow to buy a house in an up-and-coming neighborhood an Enclave of Los Angeles called Pacific Palisades, which at the time was more hippie than up-and-coming. And my folks managed to buy a house that was an absolute disaster of a house in those days. And pretty soon around us, I saw huge houses going up. I saw great wealth coming in. It was the Reaganomics era trickle-down economics wall street wealth. Hollywood was at an all-time high. All this money was coming in but I was still the poor son of a dry cleaner. The kids growing up around me their folks had Mercedes Benzes. They would go out to restaurants.

I always tell the story of a kid I met at school who was like, hey, come over. My folks are out and I came over. I was like, all right, what are we going to do? He’s like, oh, my dad gave me a credit card. We could go do whatever we want. And I said, what? He said, yeah, you can. We can go to you know, whatever the deli down the street. Mort’s deli or whatever it was called at that time. And we went down there and I was like hold on, this is nuts. You’re telling me I can order a hamburger and a pizza at the same time and that man will bring it to me and once it is brought to me, you will give him that plastic card and that’s it? He’s like, yeah yeah, get whatever you want. Get whatever you want, get some stuff for tonight too and I thought to myself this is glorious.

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We always ate at home. The clothes that we had we never bought new clothes. My dad worked at a dry cleaner. We had to wait for somewhat cool-looking people to walk in and cross our fingers and pray that they didn’t pay their bills and to leave behind their clothes because those would be the clothes that would be passed down to us. So we would always be walking through school with clothes that were one or two sizes too big or one or two sizes too small. If we got lucky something might fit and that was you know kind of the way that we came up with, that we grew up but we were growing up around all this wealth.

02 Mar

Hone Your Natural Skills, Rent The Rest

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Hone Your Natural Skills, Rent The Rest

You look at somebody one of my all-time heroes of all time. Is this guy Alan Watts? Alan Watts was a philosopher. Are you familiar with Alan Watts at all? Yeah, Alan Watts was a philosopher in the 1950s and 1960s up until I think the 70s when he passed away in I think close to 73 who was responsible for bringing the wisdom of the east Zen philosophy to the west and he did it in such a digestible way that even today, people are remixing his words, his spoken word along with electronic dance music. But Watts was one of the most self-realized people of his time because he took that opportunity to self-reflect not only on his strengths but also on his weaknesses. And similarly, I learned early on that it’s not as important to learn what you’re good at. Because like we said you can hire people that are good at the things that you are not good at. But it is important to know what things you suck at, what things you are horrible at, what things you will never be great at. Not because you put yourself down, not because you are down on yourself, but because then you have a true knowledge of yourself and you can act closer to the truth.

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You can reflect on hey, man, that didn’t work out for me. It’s because I tried that thing that I’m not very good at. Now maybe I want to gain that skill set, maybe it’s valuable for me to become better at it. Maybe it sparks joy in my life to learn some new skill sets and become good at it and you can. There is that 10,000-hour rule that Malcolm Gladwell talks about and a bunch of other principles. I truly believe that if you’re a lifelong learner you can learn anything and there is something to that. But I also think that you shouldn’t learn everything. You should stay as specialized as possible in the thing that you’re great at and try to grow that.

01 Mar

Tough Times Don’t Last, Tough People Do

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Tough Times Don’t Last, Tough People Do

I was 15 years old thinking I want to find wealth, fortune all the great things that America offers. Books were my friends. I read books by Napoleon Hill, books by Og Mandino, all the great old-time writers of that time. I read Tony Robbins and Wayne Dyer and all the personal development guys. This other guy is named Stuart Wilde. I read his books and I thought, man, you know what? I’m gonna leave home and I left home. I left and I was sleeping at that time in abandoned buildings or buildings that were under construction. Los Angeles was in a huge building boom at that time. So I realized that I could get into these buildings late at night when the brokers weren’t in there, wake up in the morning before they got there and I’d be out and I’d be living in luxury houses, maybe there wasn’t electricity or water in those days in some of the places because they weren’t built yet but it was a safe place to lay my head and after that, I realized that there was a big electronic music scene.

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I had found a mentor, a guy who had agreed to take me under his wing and he was very familiar with the electronic music scene, the rave scene, the dance scene. So I got involved in that. I started throwing some clubs to make a little bit of extra money. I was still sleeping wherever I could lay my head and I remember that I would sleep behind the speakers, most people don’t know this. In front of speakers, very loud, very hard to sleep. Behind speakers, super quiet and very warm. So I would sleep behind the speakers. I would wake up the club, would still be going on and I started looking around thinking how is the money being made in these places to realize only that it was by the drug dealers.

27 Feb

Are You Building Your Circles Of Trust?

Are You Building Your Circles Of Trust?

Sure, I talk about one in my book, where uh mysterious man shows up at my office mind you. I was in the maybe early 20s, maybe late teens. He’s got an uh a duffel bag with a million dollars in cash and an invitation to go to Japan, to Tokyo on a private plane. What do you do? I went turns out that the mob was interested in taking over my company, maybe not the best move. Maybe maybe it was an okay movie. And there were several moments of self-doubt. I mean I could have potentially been killed. So there was a lot of that.

But during my time, as a founder of a company, as a young, you know, the guy who had no education, there were lots of times like that. There was a time where uh an employee who I loved and cared for, I paid for his kids to go to school, I took care of his folks, as far as you know, making sure they were housed and their health care was taken care of. And he ended up stealing over a million dollars worth of merchandise from me at that time. And I remember it was devastating not because of the million dollars, we were making hundreds of millions in those days. But because that product ended up in the black market and on the black market that reduced the value of our product. So that million dollars reflected hundreds of millions of dollars of loss. Not only that, there was a great betrayal which is an issue when you were young and I always had this philosophy of what I called suicide margins.

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And what I mean by that is that I solved every problem by making more money and it is a valid way to solve problems because if you can solve it with money it’s not a problem first and foremost. And secondly, it was easy for me in those days to make money and it was easier for me to make money than it was to solve a lot of these problems any other way and that’s what I did. I would throw money at everything because we had so much money. How much money could you possibly want? You know, the company had broken a billion dollars in revenue. I had duffel bags of cash sitting everywhere.

I had houses on the beach, I had cars, you know, I was on yachts and private planes and we did all that stuff. So if you can take that money and throw it at some problems makes things go easier. Now that comes with its series of complications. And if I could do it again I would do it differently. I would be a little bit smarter. I would seek mentorship. I would create masterminds. I would build more circles of trust around myself.

25 Feb

Converting Your Ideas Into Billion Dollar Brands

Converting Your Ideas Into Billion Dollar Brands

At that time, Richard, there was a drug called Ecstasy or MDMA, one of the most popular drugs. It was outlawed in the United States. It was scheduled, I believe sometime in 1983- 1985, sometime in the 80s. Ecstasy was banned. It went underground, was made illegal and what happened was that this particular drug was very difficult to synthesize. So the supply mostly came from outside the US, Europe and because of the whole Reagan say no to drugs era, you know, the Nancy Reagan say no to drugs period. They were cracking down and the supply had dried up. They had put a stop to drugs coming into the United States. The drug dealers were out of drugs and the people who wanted them couldn’t get them. So there was a huge demand but very little supply.

Noticing this, I thought to myself what if I could create a legally safe version of Ecstasy that didn’t have side effects, that was non-injurious to people, that people could use to enjoy but that wouldn’t land anybody in jail. Because thinking back to my uh lurid history in crime that wasn’t something I should take up again. So I went about the process of making it. I managed to get myself a girlfriend who managed to allow me to sneak into her house when her dad was at work and I would be cooking it up in the kitchen with her making prototypes until we got a formula that worked and it worked well. We invited people from all over the neighborhood to come over and try it. All the teenagers from the neighborhood were overtaking it and we were like wow, this stuff works.

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So I found myself in the clubface to face with the biggest Ecstasy dealer of the 1990s as a kid sweating broke with a bag filled with these tiny little baggies and I walked up to him and I knew that this was going to be a moment of great tension and he said yeah what do you need? You know I don’t have any ease left they called Ecstasy. I said that’s all right. I’m not looking. I don’t do drugs. I’m not looking to do drugs. He’s like what are you doing here? I said look, man, I got something for you to sell. What do you get? I said you know and it took me a minute and I just said I looked at him blankly face and I said herbal ecstasy. He said what? And I said, yeah herbal Ecstasy. So what’s that? And I said look, it’s all-natural, gives you a tingly high. It’s fantastic. Makes you feel euphoric. It’s just like ecstasy but the good part is you can’t go to jail and he goes off. Are you a cop? He said nope definitely not a cop get out of here and the bodyguard came and I just realized that I wasn’t moving. I should have been terrified I was you know, sweating bullets at that time but I wasn’t moving.

22 Feb

Into The Mindset Of Leading CEOs And Business Leaders

Into The Mindset Of Leading CEOs And Business Leaders

That’s why most CEOs that are where they’re at. We tend to think that people that are CEOs are these people that have gone to school and done you know the things by the book and they come out like this no and I teach this all the time to my students, my students in my amazon course is that those guys are the smartest in the room for a reason and that reason is not that they’ve played by the rules. The reason is they didn’t think outside the box. They crushed the box. These are real next-level thinkers.

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Anytime I’m in a room with a C-suite CEO of a real company, I’m not talking about a dude that’s like you man, I’m CEO of double shade records. I’m talking about legit CEOs of fortune 50 fortune 500 companies. Those guys are smart and they’re smart because they did not play by the rules. They’re smart because they found a hack, a workaround and this is kind of what led us to this whole philosophy of amazon mastery and our whole principle now of hacking systems and kind of getting in there and finding unconventional workarounds which is the definition of a hack to traditional thinking. It’s what works best.

21 Feb

A Gambler’s Guide To Mega Business Success

A Gambler’s Guide To Mega Business Success

Great question! I think one of the best ones is trust but verify. I had another teacher of mine. This writer named Stuart Wilde, who became a mentor of mine for some time always said don’t play your hunch. It’ll have your lunch. I’m not sure if that was his quote but it made sense. He taught us a lot of the fundamental principles of money through playing blackjack. Believe it or not, he felt that life and business were very much like a casino and if you could learn how to master that type of interaction you’d be able to handle business. So we did a lot of work inside casinos where we went to casinos and learned how to gamble and play blackjack and I have a friend, who’s still an instructor under he was understeer wild he learned how to play blackjack and poker and all those games.

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20 Feb

3 MUST Haves For Success

3 MUST Haves For Success

Yeah, I’m an absolute failure at the majority of things. I do in life bad at 99.9 of things that I do. There’s point one percent that I’m really good, probably better than most people on the planet, but the rest of the stuff – absolute failure. The wife makes fun of me. I can’t drive a nail through a piece of wood. I’m good at hiring people and your example of engineering is a really good example of that. You can buy engineers, you can buy a guy that’s been MIT-trained that’s picked of. What do you get to pay the guy, 300 grand a year, 500 grand a year, even a million dollars a year for a rocket scientist. You find.

It’s much easier to make an extra 500 million dollars a year when you’re running a company to pay these guys than it is to do what they do and go to school in the heavy thinking, the heavy lifting. It’s what Napoleon Hill called specialized knowledge in his book Think And Grow Rich. But we talk about in my book Billion how I became king of the thrill pill called a three-step plan which feeds in nicely to this and it’s something a friend of mine, wait, boss taught us which is knowledge courage and action. When you are faced with a problem, a challenge, a project that needs to be undertaken, you need to know.

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Knowledge can be bought, knowledge can be borrowed, knowledge can be stolen, knowledge can be rented. Okay, in my case I went out there, I rented it, I talked to people, I didn’t have money, but I convinced them to give me that knowledge. How do you make a pill that has the effects of ecstasy without the side effects that are legal with herbs that we have today? Great! I got that knowledge. What does knowledge do? Knowledge gives you courage. Knowledge – courage – action. Once you know how to jump out of a plane with a parachute, it’s not as scary as if you’re just jumping out and you have no idea what thing to pull or what to do that takes us to the third pillar action. You could know, you could have courage, but if you do not take action nothing happens. You have to be able to fail to succeed so with those three things anything is possible.

19 Feb

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Crush The Box To Lead Your Competition

And what we teach is that nobody wins by playing the game the way they tell you to play it. Big resellers, e-commerce giants like Amazon, I teach this course called amazon mastery where I teach people how to make predictable recurring revenue on the amazon platform. I teach people how to find products, sell them on the Amazon platform and what they want you to believe is they want you to believe that if you are a good little boy Joseph Jaffe and you follow their rules you are going to be just fine.

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But the fact is there are 10 million sellers on there and growing. Multiple people are competing for that same little piece of cheese and if you don’t get creative the way you have using cameos, using the fame and authority of people, using all these tools that are very efficient and effective, you’re using an inexpensive tool to build authority and affect change. If you don’t know how to do those things and you to your credit have done that instinctually. We teach that in our course and we teach people how to use platforms like craigslist and cameo how you can get famous people to be authority figures and figures of influence for your product.

14 Feb

Getting Into The Flow, Creating Your Own Luck

Architect Your Business Life To Win (Steve Jobs Example)

Architect Your Business Life To Win (Steve Jobs Example)

Uh, Walter Isaacson, who wrote the great uh autobiography, sorry not autobiography, the great biography of Steve Jobs talks about how Steve Jobs would walk into a room and he would say, all right guys, uh we’re going to need and this was in the early 90s. We’re going to need a phone and you’re going to be able to touch the screen. Before this, all phones had buttons and there’ll be no buttons on this phone and it’ll do all these things. It’ll have an iPod on it, it’ll play music, it’ll do all these things. It didn’t exist and the engineers would say okay cool, Steve Jobs awesome. Okay, amazing. We could have this for you in the next three to five years. He’d be very cute. 30 days I’m going on stage to announce it. Make it work and he would leave and they would all be sitting there going oh my god what an and what just happened. We just agreed to do this and they would do it and he would make it happen.

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Sometimes he would have failures. We all know the Apple iPhone release. You know the thing where it froze when he was on stage and all that stuff but then he would hit it again and make it work and the next one would work better and the next one would work better. He wouldn’t take no for an answer and that’s what you have to do and that’s what I did. I would not take no for an answer. I designed my life. I became a decision architect. I designed my life the way I wanted it to be and I went out there and I made it happen based on those principles.

08 Feb

Broad Stroked Or Specialist? – What’s Your Game?

Mindset Of Champions – Getting It Done …

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Mindset Of Champions – Getting It Done …

I don’t think there’s any key ingredient. I don’t think there’s anyone thing, you got to have grit, you got to have resilience, you got to be able, the one thing I would say that’s key is you got to be able to go out there and take some punches, you got to be able to be knocked down. The people I see coming through my amazon fba seller course, the people who come through my amazon mastery course. The ones that come in with the attitude of hey, I’m going to throw my chips on the table and I’m gonna see where that little roulette ball lands and maybe it’ll land on one of my numbers, those are the ones that fail. I haven’t had anybody fail yet by the way.

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The ones that come in and are like you see that nail I’m gonna drive that thing through that piece of wood. Maybe I’ll use a hammer. If that doesn’t work I’ll use a sledgehammer. If that doesn’t work I’m gonna shoot that nail. I’m gonna hit it with a rock. I’m gonna drill through it and then put it in. It doesn’t matter. That nail is going in. If you go to business with that attitude you are going to succeed

How To Get Reviews Amazon Seller Coaching

29 Jan

Roll Up Your Sleeves And Get On With The Job

Want To Master Amazon Selling? Teach It To Others…

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Want To Master Amazon Selling? Teach It To Others…

The best way to learn something is to teach it. So if you’re more experienced at selling on Amazon, you’re going to spend some time helping the guy that’s just coming on to the course, if you’re just coming onto the course, you’re going to learn. And then once you’ve learned a little bit, you’re going to help the other guys, but you start building a network.

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24 Jan

What’s Your Differentiation Quotient? Or X-Factor?

What’s Your Differentiation Quotient? Or X-Factor?

What are some of the mistakes that people make? What’s the biggest mistake that people make on amazon I think this goes kind of to what you and I talk about often. This is one of the biggest mistakes that people make in life also. I think it’s just going into something with some knowledge thinking that you don’t need to learn the fundamentals because it’s like that adage you know the one of the students who goes to the master and he and the master’s pouring tea and he goes oh master will you teach me and the master has the tea kettle and he pours the tea into his cup and the tea pours over and fills the table and he goes hey what are you doing um and he says I can’t teach you and he says why can’t you teach me he says because your cup’s already full come back when your cup’s empty.

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We teach people how you can contact manufacturers now and get 100 bottles of something made. It’s very common. There’s even a company we talked to the other day that will make you 50 bottles of something and put your label on it, to put your label on it and sell it. Now the challenge with supplements is this. It is highly competitive as the barriers to entry in the marketplace have been dramatically reduced. Everybody has a supplement. So if you have the supplement, you have to be able to differentiate yourself, you have to be able to tell a better story, do better marketing, find a better niche.

20 Jan

Ultimate Guide to Resale Your Products on Amazon in 2022.

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Ultimate Guide to Resale Your Products on Amazon in 2022.

In 2022, there will be another Amazon, and you should take advantage of Amazon’s unique opportunity to create massive residual income streams by teaching the Ultimate Guide to Resell Your Products on Amazon in 2022. How will Amazon benefit from your information? Well, Amazon is taking a big leap into the future by acquiring an online marketplace in the form of an extensive marketplace for e-books, with a huge selection of digital products that can be downloaded at Amazon’s own download portal.

You may have heard about Amazon’s acquisition of EBay, a popular auction site that has helped sellers worldwide increase their sales enormously. Amazon already has a wide selection of digital products, including books, movies, music, software, and video games. Amazon will be able to extend its expansive range of digital goods to include resale products, giving its customers the option to sell products on Amazon while owning them completely. This will give you an edge over eBay’s existing competitors.

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Amazon’s purchase of EBay will help set the stage for a new revolution in online selling. With the purchase of EBay, Amazon will be able to provide a one-stop-shop for buyers and sellers to do business. Amazon’s massive buyer base makes it the single Amazon FBA largest marketplace for e-books. By having the ability to resale your products on Amazon, you’ll be able to maximize your profit potential as an affiliate. This Ultimate Guide to Resale Your Products on Amazon in 2022 gives you the blueprint to making huge profits on your own through Amazon.

17 Jan

Applying 4 Key Principles To Scale Your Business Success

Applying 4 Key Principles To Scale Your Business Success

I think one of the things that we teach that’s so important is that you have to have four pillars, four legs to any table and one of those legs has to be something that brings you stability. You have to have stability. Eventually, you want to get out of selling your hours, but it’s okay to sell your hours for some time until you can get the other three pillars situated. So one thing’s going to be your career, your job, whatever you’re doing it doesn’t matter.

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07 Jan

Take Off The Significant Brands Of Competitors

Take Off The Significant Brands Of Competitors

I was strategic if I was Procter & Gamble or Johnson and Johnson. I’d be like hey, why do I want to wait for these aggregators to pick up these companies. For me to just come in and either A has another big behemoth come and compete with me that’s got more brands and more successful than us. Why don’t we go in and instead of offering them 10, I know the aggregators are offering a 10 time earning multiple why don’t we just offer 15 and take any significant brands off the table now. What if that were to happen, wouldn’t that be interesting? Where would that take the market?

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05 Jan

Beware Of Service Violations And Algorithm Changes

Beware Of Service Violations And Algorithm Changes

They could fail because they get pulled off the platform for violating service. There’s a lot of great stories of 10-20000 a day and they just get canceled, just like what happened 15 years ago with the search engines. I knew people getting checks for five and ten thousand dollars from AdSense and all of a sudden they changed the algorithms panda slap in SEO terms and those checks stopped. So so I mean one small change or one small violation could end the business. That’s probably how most of them lose because it doesn’t cost anything to stay there. You just may not be number one and your sales will decrease.

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