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Mastering Distribution – Key Component Of Sales

Mastering Distribution – Key Component Of Sales

One of the things that I learned over the course of the history of selling things and I teach this now to my students, in my amazon course, my amazon mastery course, where I teach people how to make money on amazon is that you have to always think distribution first. Distribution is the single most important component of selling anything. How many shitty movies have you seen in a movie theater?

Probably a few. Absolutely yeah, where you’re sitting going holy. I want my two hours back. Right right. Give me my. How did this thing get made distribution equally? Imagine how many amazing movies there are. Great directors, fantastic writers, it’s like godfather five it’s like the greatest films ever that never got made or never we’ve never seen they might be out there somewhere floating around in the ether. Distribution. So the number one mistake that most people make is that they come up with a better mousetrap and then they think the world is going to beat its way to their door that was the old way of doing things. That doesn’t work anymore.

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The way things work now and the easier path, the low-hanging fruit is to find the distribution and to feed it what it needs and there’s certain algorithms that you know, that we teach or that other people teach, that you can find out that teach you how to do that. So I was thinking, well, how am I going to sell this.

So I learned through the grapevine, through people that we knew that Jeff Bezos guy, who had started this bookstore online, Amazon, was going to open up their platform to third-party sellers. That means that guys like me and you could sell anything on there and it was the wild west. There was no restrictions to be becoming an Amazon seller and it was super easy. So you could open an account in 20 minutes. They made it really easy and Bezos style and you could sell anything so I thought.

How To Use Your Reality Distortion Field To Your Advantage?

How To Use Your Reality Distortion Field To Your Advantage?

So so there is a conspiracy out there for your success when you are that young and that naive. So you have that going for you. There’s an advantage to naivety in that way. The second element is that I didn’t know I could fail. All the signs really were pointing to me becoming a terrible failure dying in some kind of like drug transaction something or other.

But that wasn’t my reality. The reality I had created for myself like what Steve Jobs called his reality distortion field or what I should say Walter Isaacson, when he wrote the book about Steve Jobs, talked about his reality distortion field. When people walked around Steve Jobs, they were like, he’d be like, I want a phone with no buttons. They’d be like, great! We can have that for you in like, two three years. He’d be like, Wednesday five o’clock and all of a sudden they’d all be agreeing to having that phone with no buttons even though the technology wasn’t there yet.

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It’s that real reality distortion field and I talk about that in my book. How you can create your own reality distortion field and and use it to your advantage, but I had that. I was going to succeed. There was no question. It was like, you know there was a nail and a piece of wood and I was going to get that through it. Didn’t matter if I was going to do with a hammer, with a rock, with a sledgehammer, use my fist, you know, use a drill….it didn’t matter. I was going to get that thing through and I did and I succeeded.

The Arduous Journey To Fame And Fortune...

The Arduous Journey To Fame And Fortune…

You’re now listening to Hack and Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. The thing I realized about that period of my life, Randy, was that I was really bad at crime. I was a bad criminal, great at making money but we would get caught every time and I remember thinking to myself as an adolescent, dude Shaahin, like if there’s one thing you shouldn’t be doing it’s crime.

There are people that are good at crime and then there’s you. You are not good at crime, sir. Every single time you get caught. This leads to one place for you, so 15 years old talking to my parents, talking to this, you know, fat doctor dude and I’m like, you know what, this isn’t going to work for me. I’m out. And I built. Cut all my ties, didn’t really have many friends in those days and I just left. I was like, you know what, I’m going to burn my ships. I’m going to go out there, seek my fame and fortune. I had you left that.

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He left organized crime, he left the organization. I left the illustrious world of school Pacific Palisades organized crime for the world at large and I decided to go find my fame and fortune and I had read the books of Napoleon Hill and this other guy named Stuart Wilde, who I later befriended and Wayne Dyer and all those personal development, Tony Robbins, all those old school guys and I knew that there was a path beyond what my parents knew. They just didn’t have the tools to show me.