Shift Your Mindset To Set Yourself Up For Success

You know, look, I think there’s a lot of noise out there as I’m sure you know. So when you go on tick tock you go on, instagram, especially millennials and whatever the generation Z, I guess is what’s after them, it’s a lot about chasing the shiny thing. So a lot less about the substance and a lot more about hey get rich, look at the Lamborghini, look at all this, look at all this lifestyle, but very little talk about the work that it takes to get there and the work ethic that you need to build in order to achieve that wealth. So what people end up doing is they’ll buy the course, they’ll sign up for the guys thing, they’ll pay a little money. Why? Because it’s like buying a lottery ticket for them and they’re like, well I did it and it didn’t work because of this this or this and they shift responsibility and then they can go back to their regular lives knowing that they had bought that lottery ticket.

The people who win, the people who I see succeeding, who I coach, who are part of our program are a little different and the first thing we do is we shift their mindset. So we get them out of this kind of like gambler’s mindset, where they’re like, hey, I’m going to put my chips on the table and maybe it’ll land on my numbers and maybe it won’t. Two – I’m going to hit the nail on the head as many times as I need to for that thing to go through and I am going to make this succeed, if by nothing else, the sheer force of my will and it’s really the people who come at it with that attitude, with that resilience that end up succeeding because there’s no alternative.

Think You Missed The Amazon Boat? … It Has Just Started Sailing!

Day one I tell people this. All the time people come to me oftentimes asking me how they get involved in amazon and then quickly you see them deflated. Oh, but it’s too late. And I tell them just like Bezos wrote in his first shareholder letter, it’s still day one.

There’s so much opportunity and they’re going to be more millionaires and billionaires created every day on this incredible platform that Jeff Bezos has created this incredible disrupter than any other e-commerce outlet for people to make money. It is the quickest, the easiest, the most powerful way I believe that you can create a predictable recurring revenue stream without having to sell your hours, which is what it’s all about. Yeah first.

Turn Your Setback Into A Comeback

I failed at school. I think I dropped out at like eighth grade, ninth grade. That’s the length of my education. I have no degree but what I had a degree on was getting my ass kicked every day at school. I thought in fact that’s what you did at school. I thought you came to school to get your ass kicked because I got my ass kicked, so I mean it was just the normal thing, yeah.

But I’ll tell you one thing – every single time I got knocked down, I’d get back up. I didn’t care how big the kid was. I didn’t care how strong he was. I didn’t care how many friends he had with him. I would always get up. I would not let them keep me down and I feel later in life, I let that grit that determination that stick-to-itiveness stay with me.

Why Are Reviews So Important On Amazon?

You’re not buying a product online, you’re buying a story. Because it’s not you’re not holding that thing in your hand anymore. You’re not looking at the features and using them. You’re just reading and watching what I’m telling you and here’s the big news. Nobody believes you anymore if you are the seller, if you are the company who’s making this stuff.

Nobody believes you. That ship has long sailed of the big soda company knocking on your door and telling you that our sugar water is delicious and nutritious and you should be drinking it every day. People don’t believe it anymore. So who do they believe? They believe people like me and you, Jim. They believe social proof. That’s why reviews, ratings are so essential on Amazon.

Lucrative Opportunities To Work As Amazon Seller

So there’s a lot of opportunities on Amazon and I feel one of the strongest ones is Amazon seller central. Bezos sometime in 2008 2009 around there, opened up the platform to third-party sellers. What’s that mean? Well, most people think when you buy something on Amazon, you’re buying it from Amazon. Wrong. There are over five million third-party seller – mom and pops to big corporations, people like me and you that have products or sell other people’s products through their own seller account. They pay Amazon a commission for being able to sell it in their store but it’s almost a cosignment philosophy and Amazon will pick pack and ship that product using their FBA, their fulfillment by Amazon.

The most advanced warehouses ever known to humanity for fulfillment of product from getting product from point A to point Z, which is you, hence the Amazon logo – the little smile that goes from the a to the z and you can do that. You can start an amazon business. Most people don’t know this and what we encourage people to do is to create products that bring value but to not innovate. Innovation being the kiss of death. You leave innovation to the big companies – to the apples and the amazons and those companies of the world and you focus on researching the market and telling a better story, finding where the vulnerabilities are in the market and capitalizing on those niches. So we niche things down, break it down as much as possible.

We find that blue ocean, where it’s not over saturated but there’s a vulnerability maybe the competitors aren’t describing their product enough, maybe they don’t have enough influencers involved, maybe they don’t have an authority involved, maybe they don’t have social proof reviews and or maybe their product just sucks and you can get a better one or maybe it’s not bad but they don’t describe it well enough, they don’t tell you about all the features and value that it brings and maybe it has low value. So we find that leverage point where we could put just three grams of pressure and get out 300 ounces of pressure and that’s what we do.