Permission Marketing – The New Digital Imperative
You’re now listening to Hack And Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. I think one of the things that’s important when you’re selling on the amazon platform is that you have to know how to tell the right story.
One of the things that we learned from platforms like amazon is that the form of marketing as it was known in the past as disruption marketing changed dramatically and whereas in the past marketers were disrupting you to get your attention, amazon changed that game. So now instead of being disruption marketing, we are permission marketing.
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And not only that, when you sell something on amazon and you’re a seller, you have to know how to speak the language of conversion for that platform and it’s very different and so the work we do is based on the work of a guy named professor Caldini who wrote the book Influence and another book called Persuasion and what we do is we teach people how to use influence in creating their listing, how to become decision architects so that when people arrive at your listing they’re already sold. I like to say often that the sale is made before the person even lands on your listing and that’s so true, so true, so more true today than ever.