Taking Risk and Courage in Uncertainties #1 – Tell A Better Story

Taking Risk and Courage in Uncertainties #1 – Tell A Better Story

The first thing is, the first mistake that people make is they think that if I build a better mousetrap, the world will beat its way to my door. That of course we know is incorrect. And we know that companies like Amazon have made that a near impossibility. It doesn’t matter if you have a better mousetrap. What matters is that you tell a better story.