Why Are Reviews So Important On Amazon?

You’re not buying a product online, you’re buying a story. Because it’s not you’re not holding that thing in your hand anymore. You’re not looking at the features and using them. You’re just reading and watching what I’m telling you and here’s the big news. Nobody believes you anymore if you are the seller, if you are the company who’s making this stuff.

Nobody believes you. That ship has long sailed of the big soda company knocking on your door and telling you that our sugar water is delicious and nutritious and you should be drinking it every day. People don’t believe it anymore. So who do they believe? They believe people like me and you, Jim. They believe social proof. That’s why reviews, ratings are so essential on Amazon.